No romance please in new Indian outsourcing firms, and other unexpected emerging market stories

BRIC Special
India outsourcing firms set up shop in smaller towns
latimes.com- Call centres in India have a bad reputation as the breeding ground for inter-office romances. Newer, more rural openings want to avoid that. …
EU sees solar power imported from Sahara in 5 years
Reuters- Europe will import its first solar-generated electricity from North Africa within the next five years. …
It’s all about China now, get used to it
leighdrogen.com- Focus on companies doing business in China Brazil and India, the three centers of real growth. Says Drogen. …
Smart, young, and broke
Newsweek- White-collar workers are China’s newest underclass, the ant class. …

Tech & Media
Public Press started online, now turns to print
sfgate.com- One local newspaper is bucking the trend and going back to print. …
“The whole music business infrastructure is about selling out”
37signals.com- The whole music business infrastructure, the baby boomer infrastructure anyway, is about selling out. …
Why Amazon’s Kindle will eventually win the e-Book wars
gigaom.com- If Amazon wants to keep the device around, it will have to transform it from a mere e-book reader to a content consumption device that matches the iPad in its capabilities. …

Business & Finance
Slowed food revolution
prospect.org- Obama seeks to boost demand for organic food but doesn’t offer meaningful support for the people who grow it. …
A colossal fracking mess
vanityfair.com- The dirty truth behind the new natural gas. …
Freight fright *alert*
FT Alphaville- This particular forward macro-economic indicator experienced its biggest weekly decline since 2008. …

The Rest
Why bad guys matter
foreignpolicy.com- At the core of all successful societies are procedures for blocking the advancement of bad men. …
Eye of the beholder
moreintelligentlife.com- What does it take to make a hit reality show? …
Everything you need to know about the Internet
The Guardian- In spite of all the answers the Internet has given us, its full potential to transform our lives remains the great unknown. …
40,000 deaths a year due to junk food

telegraph.co.uk- More than 40,000 Britons are dying unnecessarily every year because of high levels of salt and fat in their diets. …