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Social Media

The Economist explores the world of social networking in a special issue, everything from Twitter to Yammer.

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Excerpt: Many have argued that content aggregation is the way to go for the internet.  Some have gone so far as to claim “aggregate, or be aggregated”.  So far, no one’s disputing the inevitability of such a future.  Under the radar, WSJ owns All Things Digital, and NTY runs Blogrunner.  Both are experimenting with those ventures to hopefully work out some kind of business model. This is done, despite venom spouted in the background that claim those aggregators tapeworms or parasite, siphoning off the hard labour of old media whose only mistake is playing by the rules.  Aggregators in the meantime,…

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Excerpt: A couple of days ago, a fellow blogger commented on this rather unfortunate Fortune article on his blog.  It is interesting for several reasons. First, the ideas are cookie-cutter and stale.  Us Gen Yers had been told (to a certain extent) that we were on the cusp of a great demographic shift, where baby boomers’ impending departure would wreak havoc on corporate health.  True, some of us were led to believe that our contribution would be valued at a premium, which would in turn translate into lots of choices and result in us hopping through the corporate environment at break-neck speed. …

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Excerpt: With the collapse of Wall Street and Detroit, self-promotion is the only industry America has left. Owen Thomas [Gawker] There are no more passionate or enterprising individuals in the world than Americans. No other people in the world have embraced the idea of self-promotion and self-aggrandizement with same level of enthusiasm, shamelessness, and let’s face it, success that even closely rivals the Americans. Over the centuries, a distinctly love/loathe relationship has formed between the public and its tireless marketers. Ultimately, marketing is a push activity. Unless you make extraordinary products like iPod, or Maserati, or limited edition Nike shoes. In that case,…